Does your Open Enrollment feel like the benefits experience of the past? Or do you offer the modern benefits experience your employees deserve?

Human Resource Professionals, by re-thinking the open enrollment process and changing your approach to the way benefits are enrolled, you can have a positive impact on your employees benefit experience and their feeling towards the employer.

The Great Resignation has created a heightened awareness around employee appreciation, recognition, and ultimately retention.  Now is the time to showcase both your new benefit offerings, and better communicate what you already offer, to attract new talent and retain your current valued employees.

Embracing modern technology and digital solutions to better engage your workforce, will allow you to focus more on your people and support your business objectives, while reducing time consuming benefits administration tasks. Technology can be complemented with face to face or virtual benefit counselors, or a call center, to provide a more human touch to the open enrollment process.  Human assistance during the Open Enrollment process can also be a way to introduce a new benefits enrollment or benefits administration platform to your employees.  Benefit counselors can help employees learn to navigate and use a new enrollment platform, while educating and enrolling employees on the benefits program.

Digital solutions that can also be leveraged to better communicate the enrollment event, process, and benefits program; and may include a company benefit landing page, text messaging notifications, personalized emails, auto-scheduling tools, silent voicemail drops from Human Resources, and a benefit video library.  Most digital solutions are smart phone ready, meeting the employee literally “where they are”.

A well-designed digital communication campaign, coupled with a modernized benefit enrollment platform and human assistance via counselors or call center, can be a game changer.  As a result, your employees will feel confident in their benefit decisions, have an improved understanding on how to navigate the new benefits enrollment platform, become better consumers of insurance, and acquire a heightened sense of value and loyalty to their employer.

As a Human Resource Professional, employing modern technology for communication, enrollment, and administration will help reduce time consuming benefits administration tasks, streamline, and minimize your open enrollment distractions, and change the way you feel about the Open Enrollment season.